Benazir Merchant - Founder/CEO

Benazir's journey is a testament to cultural diversity and a passion for creating sensory experiences. Having lived in Atlanta, Toronto, Mumbai, and Johannesburg, she developed a global perspective shaped by varied traditions and aesthetics. However, it was a trip to Dubai that truly inspired her. Captivated by the luxurious scent of oud, known for its rich and royal notes, Benazir returned to Atlanta with a longing to recreate that sense of warmth and sophistication in her own space—a vision that became the foundation of her brand, Satin.

Satin

The name "Satin" embodies the duality Benazir sought to capture in her oud-based room sprays: elegance and boldness. Much like the fabric, these sprays offer a soft, indulgent touch while making a striking sensory impact. They are designed to transform any space into a sanctuary of comfort and sophistication, seamlessly blending tradition with modernity.

For Benazir, Satin is more than a brand—it’s an experience, inviting patrons to elevate their surroundings with each spray. It reflects her journey, vision, and commitment to bringing beauty and refinement into everyday life.